Show Hidden Assets to Increase Land Value
Property owners looking to sell put a lot of emphasis on the seller’s first impression - fencing, gates, structures, landscaping, etc. As they should - this is the most important part. To help keep the interest level up after the initial awe has begun to wear off, be ready to show off some of the hidden assets to increase land value to tell a story of what happens beyond the swinging gate and clean fence.
Game Cameras & Other Wildlife Photographs
Of course you have “good bucks and a ton of turkey.” Everyone does. Have proof. Use trail camera and other wildlife photographs to show off what the public will likely never see. If a potential buyer is purchasing the property strictly for hunting purposes, you’d be missing out on a huge opportunity not to hang a few trail cameras throughout the year. Even if you don’t post these on the website through your agent, provide them to him or her to show off for you.
Know a Good Taxidermist
This is no joke. Crummy taxidermy gives a crummy look to the interior of the most well-decorated rooms. If the property is an investment and you’ve taken some nice deer, turkey, hogs, whatever, spend the money to have a good taxidermist mount them. You want to turn someone off, show them a room full of deer heads with yellow, crumbly fur and bugged-out eyes. You know the ones we’re talking about.
Maintain Interior Trails
The roads leading up to the property are going to get the most attention. That’s understandable. But don’t completely neglect the interior trails and paths. Show the interested party what it’s like to walk down a shaded, private lane on a sunny afternoon without any obstacles to hinder their leisurely stroll. Let your land agent know about some good memories that have happened in spot x and y to help invoke visions of what could be.
Show Crop Harvest Reports
Let’s say you’ve only done some farming on the property, like cut and sell hay to local cattle farmers. Or at least you’ve allowed someone to come in and do so. You (or they) planted some specific grasses high in nutrients that cattle nor their owners can resist. To have done so, you called out a biologist to have your pH tested. Let’s also say you need to raise it a point, so you had several tons, depending on the acreage, delivered and spread.
Hours were spent on the tractor disking, cultipacking, re-disking, then re-cultipacking to make the field incredibly smooth so that you wouldn’t get beat to death while mowing the hay. Oats and orchard grass were sown, fertilized and cultipacked one more time before you mumbled a few prayers and perhaps did a rain dance. A lot of hours went into doing this labor!
Throughout the spring and summer you got three cuts of hay that produced roughly 20 bails (again, this all depends on acreage, we’re just speaking hypothetically) of hay. Sold at $40 per bale, that’s $800. If you’re letting someone come in, their likely “cutting for quarters” and your payout would be $600. Potential buyers want to know this stuff.
Don’t overlook the little details that make a property truly special. While the first impression is an important one, it’s the interior assets that are going to ultimately sell the land. With some preparation and diligence, you can have these things in order for when the sale sign goes up.